CV
Artistically inclined professional dedicated to the success and growth of herself, her peers, and stakeholders.
GRAPHIC DESIGNER
2024 - Present
720 Strategies (Health Management Associates)
- Collaborate with subject-matter experts to create and design sample layouts and graphics for deliverables.
- Create mood boards, storyboards, and visual references to clearly express the artistic vision of the project to federal government clients and team members.
- Ensure final deliverables and layouts are visually strong and in alignment with brand standards.
- Create and convey design concepts and the rationales behind them to upper management and key stakeholders.
- Create designs and graphics for official government social media accounts.
- Work closely within core team to improve processes and methods for optimal efficiencies.
- Apply direction and feedback to enhance designs.
CREATIVE AND MESSAGE STRATEGIST
2022 - 2024
Research Institute for Social Equity in the L. Douglas Wilder School School of Government and Public Affairs (VCU)
- Collaborate with stakeholders, including the Communications Director, Institute Directors, partners, and clients, to develop optimal website content strategy, such as information architecture, site maps, navigation, and page templates.
- Develop and implement an annual comprehensive communications and marketing plan that supports research recruitment and best practices for social media and digital marketing channels.
- Direct the development and implementation of a comprehensive digital strategy.
- Produce all brand creative assets, including but not limited to academic reports, presentations, social media campaigns, podcasts, and blogs.
- Manage reputation and risk by demonstrating a commitment to risk assessment considering cost, benefit, and impact.
- Stay abreast of University brand and accessibility standards, nomenclature, and changes to ensure proper adherence.
GRAPHIC DESIGNER
2022
Snow Companies
- Build print and digital layouts based on knowledge of design principles and articulate the rationale of creative decisions.
- Understand and adhere to client brand strategies, marketing goals, and U.S. Food and Drug Administration (FDA) legal and regulatory requirements.
- Assessed creative briefs and used effective ideation techniques to produce a variety of unique concepts that met the client's strategic goals.
- Provided professional design consultation (i.e. expert aesthetic advice) to internal departments and clients in the management of design projects.
COMMUNICATIONS COORDINATOR
2021 - 2022
The Grace E. Harris Leadership Institute in the L. Douglas Wilder School School of Government and Public Affairs (VCU)
- Created new materials and engaging content consistent with the Institute’s brand and marketing strategy. This included writing content and building email campaigns to encourage application completion.
- Fact-checked, maintained, and updated the Institute website.
- Developed stories, updated events, and maintained the Institutes’s active web presence.
- Assisted with CRM communications to expand reach and foster connections with alumni network and industry partners.
SOCIAL MEDIA & COMMUNICATIONS ASSISTANT
2020 - 2021
VCU Department of History
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Collaborate with the Communications Director, Dean, and other partners to coordinate communications strategy.
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Contribute content to departmental interviews.
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Stay abreast of University brand and accessibility standards, nomenclature, and changes to ensure proper adherence.
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Produce social media campaigns and blog content
GRAPHICS TRAINEE: CU-4
Federal Internship | Pathways Program
2020
National Credit Union Administration
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Work on various multimedia projects, including video productions, animations, branding strategies, publications, graphics, logos, and presentation support.
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Work closely with experienced Visual Communication Specialists on a variety of projects.
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Assist with tasks related to production and post-production processes.
MEDIA TEAM LEADER
Federal Internship | Pathways Program
2019
D.C. Department of Energy & Environment
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Work on various multimedia projects, including video productions, animations, branding strategies, publications, graphics, logos, and presentation support.
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Work closely with experienced Visual Communication Specialists on a variety of projects.
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Assist with tasks related to production and post-production processes.
For further details about my professional history, contact me today.